Need a Showroom in Detroit? That's No Problem!

If there is ever an industry where the "whole is greater than the sum of its parts," it is the exhibit industry.  One project may have many people collaborating toward the completion of an ultimate goal.  Even exhibit companies who do everything "in-house" have to rely on other companies to supply various aspects of an exhibit project, be it manufactured components, shipping services or exhibit installers to name a few.  It's true, especially in the exhibit business, that no one is an island, and anyone ever involved in the industry - from exhibitors to exhibit suppliers - knows this.

At Integra Display we collaborate with many different companies and individuals on several levels giving us vast capabilities to meet many diverse marketing needs. And at times we supply display materials and graphics to others who are not the end users.

Recently we got together with Image-Tek in Novi, MI, to take care of client, Shiroki North America from Smithville, TN, that needed a showroom and lobby in their new Detroit facility. The collaboration resulted in the fabrication of a showroom displaying the company's products and featuring high impact large-format graphics.  Photos of the final installation can be viewed here: http://tinyurl.com/3wr34f5

Another great match-up is a display manufacturer who produces Made-In-The-USA displays and exhibit materials for Integra Display and other display designers all over the world.  They have recently introduced and eco-friendly line of displays called Magnetix and it is getting alot of attention.  We have Magnetix featured on our website this month: http://tinyurl.com/3cww72y

Project size and scope, no doubt, does matter and does impact the "whole is greater than the sum of its parts" mathematics.  I have often told my clients that I have a "cast of 1000's" working with me and, honestly, with some projects that number seems low.  The bottom line is our clients just want a great product, delivered on time, within budget and that will achieve their goals.  And with all of our available resources, I can confidently say, "That's no problem!"

Budget-saving uses of existing hardware

Everyone is looking for ways to save money on their marketing programs and trade shows are increasingly under the microscope, if not the scalpel.

One way to save money on your trade show program is to use one frame configuration and re-fit (or, as some say, "re-skin") with new sets of interchangeable graphics.

Square D/Schneider Electric uses the frame configuration (top) with one of the two sets of graphics shown depending on which trade show they are exhibiting at - one set of graphics on the frame for one show and another set of graphics on the frame for another show.

Its a smart way to manage your trade show properties and one which many of our clients take advantage of:  One frame with multiple sets of interchangeable graphics.  The key is to get good quality display framing that has a lifetime warranty and field repairable parts.

This is a great way to spread your expenses over multiple shows in these days when marketing budgets are tightening.  Save money when you use and reuse the same frame and different, interchangeable graphics - its like having two or more displays for the price of one!

How design increases booth traffic

Display design has some heavy lifting to do on the busy trade show floor.  There is much to see, much to do, much much competition for your prospect's attention.  In a very few seconds, your display has to visually engage the prospect in some way.  In those very few precious seconds, display design is the best way to engage the prospect, grab their attention, and lead them to that equally important show floor experience - your greeting.  The transformation of disinterested attendee to engaged prospect is a lightning fast transaction.

Consider this 20 ft display trade show display designed by Kristoff Creative for Choice Food of America (CFA) and produced by Integra Display.   This design is an embodiment of a concept we often advise our clients: Your display should be a billboard, not a brochure.  Kristoff and CFA "got it" with this display design.  Is your display design working hard for you?  If you are observing show traffic passing you up yet gathering at others (maybe your competitors), then try the less is more billboard concept with new display graphics.

New client converts shipping case into GIANT ipod

Integra Display client, KeepingUP.org of Vanderbilt University Emergency Medicine, makes it easy for busy physicians to "keep up" with the latest and most current articles on Emergency Medicine. The 15 minute downloadable podcasts offer concise summaries of 50 major journals.  Editor and co-founder, Clay Smith MD, FAAP, FACEP, thought the best way to get across the message to prospects on the busy show floor is with a giant ipod - this one made with a graphic wrapped around the display shipping case.  An entire 10 ft. wide X 8 ft. high display (shown) packs and ships in the one case via UPS, FEDEX or checks as airline luggage.