Everyone is looking for ways to save money on their marketing programs and trade shows are increasingly under the microscope, if not the scalpel.One way to save money on your trade show program is to use one frame configuration and re-fit (or, as some say, "re-skin") with new sets of interchangeable graphics.
Square D/Schneider Electric uses the frame configuration (top) with one of the two sets of graphics shown depending on which trade show they are exhibiting at - one set of graphics on the frame for one show and another set of graphics on the frame for another show.
Its a smart way to manage your trade show properties and one which many of our clients take advantage of: One frame with multiple sets of interchangeable graphics. The key is to get good quality display framing that has a lifetime warranty and field repairable parts.
This is a great way to spread your expenses over multiple shows in these days when marketing budgets are tightening. Save money when you use and reuse the same frame and different, interchangeable graphics - its like having two or more displays for the price of one!
