Display design has some heavy lifting to do on the busy trade show floor. There is much to see, much to do, much much competition for your prospect's attention. In a very few seconds, your display has to visually engage the prospect in some way. In those very few precious seconds, display design is the best way to engage the prospect, grab their attention, and lead them to that equally important show floor experience - your greeting. The transformation of disinterested attendee to engaged prospect is a lightning fast transaction. Consider this 20 ft display trade show display designed by Kristoff Creative for Choice Food of America (CFA) and produced by Integra Display. This design is an embodiment of a concept we often advise our clients: Your display should be a billboard, not a brochure. Kristoff and CFA "got it" with this display design. Is your display design working hard for you? If you are observing show traffic passing you up yet gathering at others (maybe your competitors), then try the less is more billboard concept with new display graphics.
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