Thursday, June 10, 2010

Moore's Law revisited

I'm not much of a techno-geek, but even I have heard many times of Moore's Law.  In 1965, Gordon E. Moore, the co-founder of Intel, published a paper describing a trend in which the number of transistors that can be placed on an integrated circuit doubles every two years.  The law has shown its usefulness many times in our recent digital age especially in relation to computer memory, storage, processing speeds, even manufacturing costs.

I'll go out on a limb here and say that Moore's Law probably does not apply to raw information.  I'm referring to messages - useful or not - generated in our world today through the traditional means of marketing and advertising such as print ads, TV, radio and billboards and new media made possible by the internet, such as this blog you are reading, Twitter, Facebook, Flickr, You Tube and on and on.   Some of you may remember that Google used to show you the number of pages it was searching to provide you with the results page(s) of your search phrase. In 2005, Eric E. Schmidt, president of Google decided to take off the feature on the Google home page giving the number of indexed pages.  The last day stated "Searching 8,168,684,336 Web pages." In 2008, the number of unique pages indexed by Google had reached 1 trillion!  That's a big increase in just three years.

There's a mind-boggling amount of information out there and its both challenging and fun to find the information that's useful right now.  Challenging as to not get too distracted ...  fun because the possibilities seem endless.  Bill Gates states in the introduction of his book "Business @ the Speed of Thought" that "business is going to change more in the next 10 years than it has in the past 50."  The book was written in 1999, and this statement sounds about right.  He also writes that the "computer industry is about as far in development as cars were in 1910 and planes were in 1930."  Amazing.

I hope you'll continue to read Integra Display (the blog) and perhaps find useful information here. We have indexed this blog on Technorati - AJ4A36M9B9S7 - to make it easier for those interested in effective trade show and event marketing to find. (We'll also discuss interesting people like Gordon E. Moore, Eric E. Schmidt and Bill Gates...)

References:  The New York Times, Wikipedia and Bill Gates' book referenced above.