Tuesday, July 19, 2011

Need a Showroom in Detroit? That's No Problem!

If there is ever an industry where the "whole is greater than the sum of its parts," it is the exhibit industry.  One project may have many people collaborating toward the completion of an ultimate goal.  Even exhibit companies who do everything "in-house" have to rely on other companies to supply various aspects of an exhibit project, be it manufactured components, shipping services or exhibit installers to name a few.  It's true, especially in the exhibit business, that no one is an island, and anyone ever involved in the industry - from exhibitors to exhibit suppliers - knows this.

At Integra Display we collaborate with many different companies and individuals on several levels giving us vast capabilities to meet many diverse marketing needs. And at times we supply display materials and graphics to others who are not the end users.

Recently we got together with Image-Tek in Novi, MI, to take care of client, Shiroki North America from Smithville, TN, that needed a showroom and lobby in their new Detroit facility. The collaboration resulted in the fabrication of a showroom displaying the company's products and featuring high impact large-format graphics.  Photos of the final installation can be viewed here: http://tinyurl.com/3wr34f5

Another great match-up is a display manufacturer who produces Made-In-The-USA displays and exhibit materials for Integra Display and other display designers all over the world.  They have recently introduced and eco-friendly line of displays called Magnetix and it is getting alot of attention.  We have Magnetix featured on our website this month: http://tinyurl.com/3cww72y

Project size and scope, no doubt, does matter and does impact the "whole is greater than the sum of its parts" mathematics.  I have often told my clients that I have a "cast of 1000's" working with me and, honestly, with some projects that number seems low.  The bottom line is our clients just want a great product, delivered on time, within budget and that will achieve their goals.  And with all of our available resources, I can confidently say, "That's no problem!"