Budget-saving uses of existing hardware

Everyone is looking for ways to save money on their marketing programs and trade shows are increasingly under the microscope, if not the scalpel.

One way to save money on your trade show program is to use one frame configuration and re-fit (or, as some say, "re-skin") with new sets of interchangeable graphics.

Square D/Schneider Electric uses the frame configuration (top) with one of the two sets of graphics shown depending on which trade show they are exhibiting at - one set of graphics on the frame for one show and another set of graphics on the frame for another show.

Its a smart way to manage your trade show properties and one which many of our clients take advantage of:  One frame with multiple sets of interchangeable graphics.  The key is to get good quality display framing that has a lifetime warranty and field repairable parts.

This is a great way to spread your expenses over multiple shows in these days when marketing budgets are tightening.  Save money when you use and reuse the same frame and different, interchangeable graphics - its like having two or more displays for the price of one!

How design increases booth traffic

Display design has some heavy lifting to do on the busy trade show floor.  There is much to see, much to do, much much competition for your prospect's attention.  In a very few seconds, your display has to visually engage the prospect in some way.  In those very few precious seconds, display design is the best way to engage the prospect, grab their attention, and lead them to that equally important show floor experience - your greeting.  The transformation of disinterested attendee to engaged prospect is a lightning fast transaction.

Consider this 20 ft display trade show display designed by Kristoff Creative for Choice Food of America (CFA) and produced by Integra Display.   This design is an embodiment of a concept we often advise our clients: Your display should be a billboard, not a brochure.  Kristoff and CFA "got it" with this display design.  Is your display design working hard for you?  If you are observing show traffic passing you up yet gathering at others (maybe your competitors), then try the less is more billboard concept with new display graphics.